In the end of 1996, Dr. James Liu went to Gold Coast to attend a medical conference. When he walked on a street in the evening, a real estate agent tried to sell apartments to him. He almost bought two. However, when he came back to Melbourne, his bank did not approve the loan. The bank manager suggested him to purchase property in Victoria, because Gold Coast was a high risk area at that time. James then found a land with permit to build units near the hospital he worked. The bank gave him a loan for the land and the building costs. He successfully completed the development.
In 1997, James started his company Weast Corporation Pty Ltd. He part time worked on property development and several other businesses. The experience in doing a variety of businesses has contributed to his excellence in selling real estate properties and businesses today. In 2002, James went to study in Harvard Business School.
After that he became a full time business entrepreneur and involved in several international businesses. After several years of overseas business venture, James came back to Melbourne. He worked as business broker and real estate agent for an agency. It turned out that he became the top seller in the agency. Subsequently, many his large clients encouraged him to open his own real estate agency. After completed all courses and had substantial working experience, James obtained full Real Estate Agent License and his company also got Real Estate Agency License.
Today James and his team are specialized in selling large properties and large businesses. Very quickly after setting up the agency, he has sold many luxury properties in Toorak, Canterbury, Hawthorn, Kew, Balwyn, Middle Park and other suburbs in Melbourne, and also sold many high quality businesses.
He has recruited several sales consultants to join him. The agency is selling properties and businesses around whole Melbourne in general, and Boroondara City and Stonnington City in particular. The business is growing fast. James says that the secret of his success in real estate and business brokering is combination of the Western culture and the Eastern culture.
Many his clients and customers said to him, "James, you are able to deal with both the western people and the eastern people." It is true! James created the word "Weast" when he named his company in 1997. "Weast" combines West with East. This is the philosophy of the company and the foundation of its business.